24th June is a day of celebration, it is International Women Drivers’ Day
The Women’s World Car of the Year (https://www.womensworldcoty.com) has taken action to declare 24th June as the International Women Drivers’ Car, because the future of the automobile depends on women drivers. On 24th June just three years ago, the last barrier in the world to women wanting to get behind the wheel of a car came down. Saudi Arabia lifted the ban on women driving. The last obstacle to women’s mobility around the world was removed.
- Nearly 50% of new driving licences are issued to women in countries with a high standard of living.
- In Germany, 42% of all licences are in the hands of women, the same as in Spain; in the Czech Republic it rises to 48%; in Canada and New Zealand, 49%; in Israel it is 45%, and in Argentina 27%.
- In some countries, such as the United States, 62% of new vehicle purchases are made by women.
This 24th June, with a reduced market, women are back in the news because they have become the focus of attention for car company brands. They make up half of the population in most countries and can give the industry a major shot in the arm. Connecting with them is the goal because women have not traditionally been the priority target for car manufacturers. Women’s greater purchasing power is behind this trend, which translates into a preference for cars in the upper segments and a high level of demand when choosing a particular model. Today, women are part of the engineering departments of brands, while as users they account for 62% of new car purchases in some countries such as the United States, according to Forbes.